01
Preparatory reading
Two hours before we meet, alone with what you send: the material, the plan, the spend about to happen
The Session
Clarity before you commit the budget
You have a budget. You have a timeline. You have people who need to agree. What you do not have yet is the reading that holds once the pressure sets in
A half-day, one situation. You bring what exists and what is about to be committed. I bring the outside eye. We leave with a written reading and a decision your team can act on
€4,500 · Paris, Bangkok, or remote
Booked after an Exposure Check or on direct introduction
Bringing in an outside read before a campaign is not a vote of no confidence in your agency. It is standard practice before any decision with real budget behind it, the same reason a second medical opinion is routine before surgery. Most agencies welcome a position that already holds; it makes their brief sharper and their work land harder. If you work at an agency, this is worth reading before your next brief →
Not ready for a half-day? Start lower, with an Exposure Check at €600, a written verdict on your situation in 48 to 72h.
Book The Session Start with an Exposure Check
My Notes go out every week, receive them here
§ 01, What happens
Half a day, four movements
02
The session
Three hours, in person or remote. One situation, read out loud. What the market will see, what it will miss, what should not be said yet
03
The written reading
A document within 48 hours. Where the position holds, where it leaks, and the decision that follows
04
The follow-up
A thirty-minute call within the week, once the document has been read internally
The strategic document became something we actually used internally, including in front of our board, and it helped us avoid a few wrong moves.
Adam GH. · gallerist, international expansion · Madrid
I had been collecting for years without a clear structure or direction. It changed the way I think about my role, and the way I approach institutions now.
Private collector · collection strategy · Europe
Each session unlocks something and brings me toward a more precise version of my work. I have not felt so intellectually challenged, and at the same time so impressed by a professional’s precision, for a long time.
Rémi B. · artist, career transition · Paris